Mistakes (And How to Make Them)
Landscape
Best Behavioral Health Design of 2023 - Behavioral Health Business
Effective of CBT Intervention for Healthcare Workers During COVID-19 - American Public Health Association
Closures Reveal Shakiness in Traditional Eating Disorder Industry - Behavioral Health Business
Lesson
Business Planning Basics for Outpatient Therapists
Therapists need to start by defining their niche and target market. Understanding the specific population or issues they excel in treating allows for more effective marketing and client acquisition. Identifying competitive advantages and unique selling points sets therapists apart in a crowded market, enhancing their appeal to potential clients.
Financial considerations play a pivotal role in a therapist's business plan. Clear budgeting for office space, licensing fees, insurance, and marketing efforts is essential. Additionally, therapists should explore diverse revenue streams, such as workshops, online courses, or partnerships with other healthcare professionals, to ensure financial resilience.
Effective marketing strategies are crucial in the digital age. Establishing a professional online presence, utilizing social media platforms, and leveraging client testimonials can significantly boost visibility and credibility. Networking within the healthcare community and forging alliances with referral sources further enhances the therapist's reach.
Continuous professional development is integral to success. Allocating time and resources for ongoing education ensures therapists stay abreast of emerging trends and techniques, enhancing the quality of their services.
In summary, a well-crafted business plan for therapists integrates niche definition, financial planning, strategic marketing, and ongoing professional development. By fusing clinical expertise with astute business acumen, therapists can cultivate thriving practices that make a meaningful impact on their clients' lives while ensuring sustainable growth in the ever-evolving healthcare landscape.
Life
Mistakes (And How to Make Them)
Here’s something you’re not going to hear very often:
Try to make mistakes.
Just try it. Start with one.
Drop something on the floor. Break something. Send an email with a typo. Order the wrong thing at the coffee place.
I’ve noticed that sometimes we place such pressure on the million small things throughout a week that [really] don’t matter. We are a walking tea kettle, reaching out boiling point, needing a release valve. Notice your reaction the next time you make a mistake. The mini vitriol that might come from your mouth. Or worse yet, stay in our heads. Is it worth throwing an internal punch at ourselves just because our fingers hit two letters at once on our phone’s touchpad?
I love noticing these reactions.
So I’m leaning into making mistakes.
Again - starting slow, and small. Nothing major. But that’s the point.
Notice something that would normally pivot your mood from pleasant to agitated, and study if it is really worth it. If it really is about the thing itself.
Making mistakes on purpose has shown me two things [so far]:
That making mistakes are FUNNY. Laugh at them. Don’t be angry.
Mistakes can be beautiful. Mistakes are serendipitous. Unexpected moments of shock, cute chaos. Think of it as setting fire to something in a small, discreet way. There is something cosmically awesome about something that doesn’t go as expected.
The world around us is more forgiving than we realize. People don’t really care if you make mistakes. They understand. Most of the time, they lift you up. That’s wonderful.
Make a mistake.
Piss yourself off.
Then laugh.